OOH | Retail Fashion

The goal was to attract shoppers during the holiday season through high-impact billboard advertising. While the initial brief focused on resizing existing assets, I identified opportunities to better align the creative with the client’s visual identity. Alongside the requested specs, I developed two additional design concepts focused on legibility and brand presence. All solutions were delivered in a comprehensive presentation deck, allowing the client to choose the most effective path for their campaign.

The client ultimately selected one of the alternative designs, shown below.

To see the full project, click here.

Digital